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Why does my shoulder hurt?

It is well established that 85-90% of Shoulder Pain is caused by a rotator cuff injury. Rotator cuff problems have a lot of names: rotator cuff tendonitis, rotator cuff tears, subacromial bursitis, and impingement syndrome.

A simple way to understand your problem is to think of your shoulder as a big circus tent, the major shoulder muscles are the tent, and as the tent gets bigger and bigger you keep strengthening the pecs, deltoids and traps but you forget to work on the ropes holding up the tent, which make up the Rotator Cuff.

The primary purpose of the Rotator Cuff is to stabilize the major muscles of the shoulder, just as the purpose of the ropes outside a circus tent is to stabilize the tent. As the tent gets bigger, and the wind starts to blow it around, the ropes start to fray and that is what happens to your Rotator Cuff. The old adage you are only as strong as your weakest link really applies here.


Our Revolutionary Treatment System Heals Shoulder Pain at night as well as treats shoulder conditions with a remarkably effective exercise program during the day. Frankly, no one else thought to treat rotator cuff problems at night and traditional exercises do not focus on dynamic stabilization, failing to address the core purpose of the Rotator Cuff. The human body will heal itself if we let it.

Do patients really wear the brace at night?

Yes, if they want their shoulder pain to go away. In our published study no one dropped out because they could not wear the brace. Remember you just have to wear the nighttime brace for 5-6 weeks, it is not a lifetime sentence and actually the nighttime brace eliminates the pain experienced during sleep.

Why are the exercises so effective?

The daily exercises use a progressively weighted Dynamic Stabilization Technique. Our exercises strengthen the rotator cuff in about 4 minutes of work per day. Our system exercises the rotator cuff, not all the muscles that surround it. Traditional exercises for the rotator cuff try to strengthen the rotator cuff using a full range of motion, but the purpose of the rotator cuff is to stabilize the other major muscles of the shoulder.

That is why our Dynamic Stabilization Technique is successful, it strengthens the rotator cuffs ability to be a stabilizer. Too many times when people try to strengthen their shoulders they strengthen the muscles that surround the rotator cuff: the pectoralis, trapezius, and deltoid. This can lead to a muscle imbalance in the complex movements of the shoulder and actually worsen the problem.

How does this system provide a lifetime of shoulder pain relief?

We guarantee that we can treat your shoulder pain. Typical first time treatment programs last 5-6 weeks. Once your shoulder has healed and you are pain free, put the system in the closet. When the pain flares again 6 months or 6 years later then break it out and the system will typically get you back pain free in a week or two.

How much does shoulder surgery cost?

Shoulder surgery typically costs $12,500 to $25,000. Additional costs include the MRI beforehand